Community Resources Case Studies and Videos
Case Study
Aura Bora
In the first episode of our new Trax Disruptor Series, where we will spotlight CPG founders and their paths to retail, we spoke with CEO and co-founder Paul Voge, about Aura Bora’s journey from his garage to more than 2,500 stores across the country and the lessons he learned along the way.
Blog Post
Producing organic sparkling probiotic tea, the kombucha brand launched into 900 stores nationally, with a small sales team. Managing tight deadlines and a new nation-wide retail footprint, the team needed help for the “sprint to the shelf.”