We know how tough it is to get on the shelf, and keeping that momentum is an incredibly challenging thing. At Trax, we’re here to help fast-growing brands like YOU seize every opportunity with actionable shelf data, on-demand merchandisers and full-funnel shopper engagement all in a single platform.
Trax helped us identify gaps in-store quicker and fix inventory issues. They are an invaluable extension of our retail sales team.
Paul Voge, Aura Bora Founder
Since its founding in 2019, Aura Bora has disrupted the conventional sparkling water category by combining complex flavors from herbs, fruits and flowers with a planet-forward mission.
Watch the video to hear from CEO and co-founder Paul Voge about Aura Bora’s journey—from his garage to more than 2,500 stores across the country—and the lessons he learned along the way.
Need to know your retail jargon?
Mystery Shopping? Phantom Inventory? Sidekick? Are you trying to get your products on shelves or starring in a psychological thriller? If dealing with confounding merchandising terminology has you scratching your head, you’ve come to the right place. Our handy glossary de-mystifies the most common merchandising jargon so you can take the suspense off the shelf!
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(Psst…it’s 100% free – no contact info required!)