Trax Solution
Boost brand engagement along the entire shopper journey
Reach more shoppers with your brand—and your mission
By gamifying the shopping experience, Trax helps you reach more shoppers while training them to pay full price for your product. That’s because, instead of discounts, shoppers earn points for actions like viewing branded content, scanning products, and making a purchase.
Influence shopper behavior whenever, wherever: at-home, on-the-go, and at shelf.
Maximize your marketing budget and only pay for what works!
Tap into a highly engaged audience all along the path to purchase
132M+
in-hand product engagements
6 days
avg amount of time spent
in-app in a given week
86%
of users will try a new brand
Connect with shoppers from couch to cash register
Motivate shoppers to discover and trial your brand—and build brand loyalty in the process!
✓ Make a great first impression with shoppers before they even head to the store with in-app content
✓ Once in store, guide shoppers on a unique adventure to find your products
✓ Most shoppers who engage in-store also make a purchase—even if they weren’t planning to
✓ Build lifetime fans with fun and rewarding (literally!) brand experiences.
Get the most bang for your marketing buck
Marketing ROI is notoriously hard to prove—but not with Trax shopper marketing solutions!
✓ Pay-for-performance means you’re guaranteed to meet or exceed your marketing objectives.
✓ Measure KPIs across the full funnel including video views, in-store interactions, and purchases.
✓ Make more impactful marketing decisions with access to first-party data and insights into every step of the shopper journey.