Since its founding in 2019 Aura Bora has disrupted the conventional sparkling water category by combining complex flavors from herbs, fruits and flowers with a planet-forward mission. ​

In the first episode of our new Trax Disruptor Series, where we will spotlight CPG founders and their paths to retail, we spoke with CEO and co-founder Paul Voge, about Aura Bora’s journey from his garage to more than 2,500 stores across the country and the lessons he learned along the way.