Branchfood hosted a webinar in partnership with Trax Retail to learn from successful founders and industry experts about the importance of product-retail fit, and ways it can accelerate CPG growth. Watch the replay of the session for insights into identifying the right retail channels and partnerships for your brand, optimizing for maximum shelf visibility, and reaching new customers in the evolving retail landscape.

Meet the Panelists:

Stephanie Borselli, Mentor-in-Residence, Branchfood

Stephanie is an executive sales leader with over 20 years of leadership experience with brands ranging from startup stage to over $1 billion in sales, in all retail channels including club, mass, grocery, natural, drug and c-stores. Her most recent role was CCO of snacking brand Whisps, and prior to that, she was the Head of Sales for Quest Nutrition, where she built the sales team to an effective acquisition by the Simply Good Foods Company. Stephanie also held leadership positions with many national brands such as Kraft, Nabisco, Maxwell House, Capri Sun, Post Cereal, and Heinz. She has a passion for building strategies that prepare emerging brands for success across multiple channels.

Georgios Tzafis, VP Emerging and Mid Cap CPG, Trax Retail

Georgios is an entrepreneur and business professional with experience in developing business and Internet start-ups. He successfully builds and motivates teams, consults, designs and implements strategic planning and marketing processes. Georgios is motivated by innovation and highly challenging projects.

Anouck Gotlib, CEO, Belgian Boys

Anouck was born in Antwerp, Belgium and studied Fashion Design before working at fashion houses including Zac Posen and Natan. A fortuitous seating arrangement on a plane ride from Belgium to New York put Anouck back in touch with Belgian Boys founder (and her eventual husband) Greg who was just launching the brand. Anouck spent long nights and weekends working to launch the brand before stepping away from fashion and into entrepreneurship full time. Belgian Boys’ products are delights for every time of day, from breakfast to dessert, all made in Europe for sharing worldwide.

Kyle Maggard, Founder and CEO, Over Easy

As a former athlete and Army Captain, living a healthy and active life wasn’t just Kyle’s passion, it was his job. But today, as a father, husband, and entrepreneur, he knows full well that staying fit doesn’t always come easy. Over Easy bars are healthy, convenient, and delicious breakfast foods built on functional and complete nutrition.