Community Resources Blog

The consumer-packaged goods (CPG) industry is ever-evolving. As the marketplace transforms through new products, new ideas, and new consumer habits, innovators continue to work towards the end goal: being an impactful changemaker. But, the path is not smoothly paved. In an industry monopolized by a few brands, yet susceptible to overnight viral success, the founders […]

For new CPG brands, getting into large retailers isn’t easy. In this blog Shameless Pets CEO James Bello and Founder of FRISKA John Peine – both former buyers at Target – share 5 strategies for emerging brands to secure a slot on coveted shelves and stay there.

Choosing the right marketing strategies for your retail audience can help attract and retain customers. From demos to free merchandise, here are some retail promotional strategies that actually work and how to put them into practice.

Every business will make different choices based on how it can best serve its specific audience. Here are six ways entrepreneurs can determine where to expand their business next.

Here are 3 strategies that will help you develop an early retail strategy that can later evolve as your brand grows.

Three functional beverage brands have successfully carved out their market both on the shelf and online. Here is some priceless advice that guided them to success.

We talked to founder of True Made Foods, Abraham Kamarck, founder of Lavva, Elizabeth Fisher & founder of Whisps, Ilana Fischer on how food and beverage brands can survive and thrive when newly launching into stores. Here are 7 tips for success every emerging brand leader should know.

Launching a new food and beverage brand? 3 successful founders share 3 common mistakes to avoid.

To achieve growth and velocity goals, the Chosen Foods team needed visibility into in-store presentation, assortment, and inventory — across all channels and store formats.